Why is aunt jemima on the bottle of the syrup

In , Quaker Oats redesigned and updated Aunt Jemima, changing her from an outdated stereotype to the design that is still in use today: a modern Black woman. Nominate this object for photography. See our privacy policy. Collections Search Search for Show only items with images. Show only items with no use restrictions. Sign up for Monthly E-newsletter. Search Google Appliance Enter the terms you wish to search for.

Smithsonian Website. Aunt Jemima, she said, "kept Black woman in the space of domestic service," associating them with serving food under a "plantation mentality. Berry also said it would be misguided to lament the change by Quaker as a loss of representation for Black women. The criticism of Aunt Jemima's image, she said, "is about the representation — the stereotypical and traumatic and abusive ways in which we are represented.

IE 11 is not supported. For an optimal experience visit our site on another browser. Politics Covid U. The new brand name was unveiled in February. Sign up here. Officials with Pearl Milling confirmed that the products in the new packaging have begun shipping and said the transition was expected to take a few months.

Aunt Jemima products are expected to be in stores during the transition, the company said. Originally, Aunt Jemima was shown with a wide smile and wearing a bandanna in her hair, an image that faced criticism for years as it was accused of encouraging racist stereotypes.

Quaker Oats bought the Aunt Jemima brand in In , the image was revamped, with the new model wearing pearl earrings. The US economy added , jobs in October. See director's response. Watch this robot take over a fry station. Matt Damon: Clean water access frees up time for school. Barbara Corcoran: The housing boom is not a bubble. The name "Aunt Jemima," long criticized as a racist caricature of a Black woman stemming from slavery, will be replaced with the Pearl Milling Company name and logo on the former brand's new packaging, according to parent company PepsiCo.

Read More. The new brand is scheduled to launch in June, one year after the company announced the change. Butterworth's — to announce redesigns as protests against systemic racism erupted across the United States this past summer. The story behind 'Pearl Milling Company'.